Course Curriculum

  • 1

    The Organizational "Why"

    • The Organizational "Why"

    • Social Fundraising By The Numbers

    • Types of Events

    • Knowledge Check #1

    • When Nonprofits Started Walking

    • Knowledge Check #2

    • Why Does Balance Matter?

    • What brought you here?

    • Homework
  • 2

    The Fundraiser & Donor "Why"

    • The Fundraiser & Donor "Why"

    • How Does Recognition Work?

    • Knowledge Check #1

    • It's All About the Relationships

    • Intrinsic vs. Extrinsic Motivation

    • Knowledge Check #2

    • Let's (Finally) Talk About the Activity

    • Intrinsic Self-Labels

    • Consistency Bias: Getting People to Act

    • Insufficient Justification (Less is More)

    • Knowledge Check #3

    • Homework
  • 3

    Volunteer-Driven vs. Staff-Driven

    • Volunteer-Driven or Staff-Driven?

    • The Volunteer-Driven Model

    • The Importance of Volunteer Satisfaction

    • It's My Party

    • Knowledge Check #1

    • Control Kills

    • The Staff-Driven Model

    • Knowledge Check #2

    • Mindset Check

    • Homework
  • 4

    The Event and The Relationship You Want

    • The Event and The Relationship You Want

    • Under the Surface of Your Event

    • Here's Why You Care

    • Knowledge Check #1

    • Define the Relationship

    • Family Tension

    • Altruism-Inspired Happiness

    • Don't Pay for the Date

    • Knowledge Check #2

    • Jean's Story

    • Using Poison Carrots

    • Confusing Data

    • Homework
  • 5

    Talking to People

    • Talking to People

    • Supporters' Identity and You-Centric Messaging

    • The Ask

    • Knowledge Check #1

    • The Thank You

    • Knowledge Check #2

    • The Report

    • Homework
  • 6

    Social Fundraising Technology

    • Social Fundraising Technology

    • Knowledge Check #1

    • Business Requirements, Not Demos

    • Knowledge Check #2

    • Marketing Automation Software

    • Homework
  • 7

    Social Fundraising with Social Media

    • Social Fundraising with Social Media

    • The Silent Shift

    • I Am Alone

    • Which Comes First: Fundraising or Community?

    • Knowledge Check #1

    • The Facebook Fundraising Landscape

    • Knowledge Check #2

    • Making Facebook Fundraising Work Better

    • Knowledge Check #3

    • Coded Tools on Facebook Messenger

    • Facebook Groups Expertise

    • Two More Players Required On The Field

    • Homework
  • 8

    Recruiting Volunteer Leaders & Fundraisers

    • Introduction

    • What Motivates People to Volunteer

    • Preparing for Recruitment

    • Knowledge Check #1

    • When, Who, and How Many to Recruit

    • Knowledge Check #2

    • Relationship Tools

    • Social Contracts

    • Recruiting Fundraisers

    • Knowledge Check #3

    • Mindsets

    • Knowledge Check #4

    • Homework
  • 9

    Getting Your Organization Ready

    • Intro & Internal Collaboration

    • The Big Picture

    • Knowledge Check #1

    • Operational Considerations

    • Systems and Technology Tools

    • History Matters

    • Knowledge Check #2

    • Homework
  • 10

    Getting Momentum to Year Two

    • Intro & Why Closure is Important

    • Establishing Rituals

    • Knowledge Check #1

    • Knowledge Check #2

    • The Rinse and Repeat Approach

    • Post-Event Fundraising

    • Mindset Check

    • Homework

    • Momentum Demands Movement